A series of concept logos & branding for a potential coffee shop and coffee bean retailer in Newcastle, UK.
This logo and brand identity were created as a concept design to explore visual direction and branding possibilities. The brand is not currently in operation.
The brief for this project was to create an interchangeable logo with unlimited variations of icons around the main part of the logo. The designs were to be clean but bold and strong to show confidence.
A bit of humour and playfulness was included to help the consumer feel relaxed away from the stresses of everyday life.

This is a modified / inverted version of the logo to ensure the features of the skull mascot look as intended.

“Dean, you have totally blown us away.
This work is incredible and turned out far better than we could have ever imagined”
coffee skulls