What is brand strategy in simple terms?
It’s the thinking behind your brand. It defines how your business is positioned, who it’s for, and how it should be communicated.
How long does brand strategy take?
Most projects take around 2–4 weeks, depending on the level of detail required.
Do I need brand strategy before design work?
Not always, but it helps. Having clear direction first usually leads to stronger, more effective design.
What do I receive from a brand strategy project?
You’ll receive a clear outline of your positioning, audience, messaging and direction, which can then be applied across your business.